We also use retargeting tags and Custom Audience provided by the company Facebook Inc. (1601 S. California Avenue, Palo Alto, CA 94304 USA, “Facebook”).
Facebook Custom Audiences
In the context of interest-based online advertising, we use the product Facebook Custom Audiences. For this purpose, a non-reversible and non-personal checksum (hash value) is generated from your usage data. That hash value can be transmitted to Facebook for analysis and marketing purposes. The collected Information contain your activities on the website of the trivago N.V. (e.g. browsing behavior, visited subpages, etc.). Your IP address is transmitted as well and used for geographical controlling of advertising. The data collected is only transmitted encrypted to Facebook and is anonymous to us that means the personal data of individual users are not visible to us.
Facebook Exchange FBX
When you visit our websites with the help of remarketing tags, a direct connection between your browser and the Facebook server is established. Facebook gets the information that you have visited our website with your IP address. This allows Facebook to assign your visit to our website to your user account. The information thus obtained we can use for the display of Facebook Ads. We point out that we as provider of the website have no knowledge of the content of the transmitted data and the use of it by Facebook.
Facebook Conversion Tracking Pixel
By using the website you agree to the data processing associated with the integration of Facebook pixel.
Please click here if you would like to revoke your permission: https://www.facebook.com/ads/settings.